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Websites don't sleep, take lunch breaks or come late.The truth is that it doesn't matter how big or small your business is. It doesn't matter if you sell services or products that you think cannot be sold online. The answer is definitely, yes; you should have a web presence! People Expect ItYou hand Sam your business card and he asks "what's your website address?" Say "no" or "I don't have one" and you just lost credibility, a client and profit. By having a website you show the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. Promotes your products or services 24/7You can explain the benefits of your products or service, introduce the professionals providing the service, as well as show testimonials of happy customers that already used the product or service. Communication! Increases the value of your advertisingAdding your website address to advertisements, business cards, and company literature is a great way to draw potential customers to your company. Going to a website is easier than writing, visiting an office, or even making a phone call. Clients get the information at their convenience and don't have to wait for someone to help them. Also, it's often more comfortable to visit a website, because there is no obligation. Visitors don't feel pressured. Save Costs - on more than just advertisingBy integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. And build features to connect with suppliers and clients alike. You can provide down-loadable documents on a website rather than mailing them out. The opportunities are endless. You are secured with this win-win situation, as they love the convenience and you have another happy client. Answers Frequently Asked Questions (FAQs)A carefully crafted list of Frequently Asked Questions posted on a website, reduces the stream of repetitive questions so you and your staff so that you can actually start supporting customers, and your sales department can really devote their time to selling! Let’s face it; answering the same questions over and over again can be a great waste of money and employee morale. Share Basic Business InformationPeople use the Internet often trying to find quick answers to basic questions. What are your hours? What is your phone number or email address?
Update Information Quickly (and on your own)Catalogs and brochures have one major disadvantage: you cannot update them very quickly. A website, however, allows you to make changes almost instantly. We offer our clients 2 ways to maintain their websites: 1. Using their unique username and password clients securely login to update any of their pages. Makes Life EasierAn effective website makes your customer’s lives easier – and yours! Look at online banking, or ticket ordering. Entirely new industries have emerged because people want to be able to do things themselves, from their home or office – it's easier. So, what will make your customers’ lives easier? Play With The Big GuysMany small companies successfully take on the big guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with a user-friendly navigation, up-to-date information that is well organized for search engine optimization, your website can be as good as your larger competitor’s website, or even better... Check You Out AnonymouslyOne of the things many people like about the Internet is that they can research anonymously. No pressure. This is why planning is important when developing a website, ensuring that users will take action. Before making the purchasing decision, any potential customer may look for information online first! No matter the size of your company your company needs a website. Competition Forces You ToYour competition will force you to get a website, if you do not already have one. Customers (especially now, in this generation) will demand you have a website, and will pass you by if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed – just look at how fast the internet has become, as an integral part of our lives. Without a website your chances of making a good impression to a potential customer is already made without you even knowing. People Are More Likely to Take You SeriouslyWill clients take you as seriously with a dirty shirt & flip-flops? Bottom LineWhether you are a 1-person company or even a 500-employee company without a website: how can customers or potential employees, business partners, or even investors quickly and easily find out more about your business and the products or services you have to offer? While it may not be appropriate to put all your efforts into the website but at the very least a web presence. You're correct if you've thought to yourself that you are losing business to competitors because they have a website and we do not. If you don't take action, how will your visitors? We encourage you to take the first step and contact us for more information, or a no cost or obligation quote on a new website, or even an existing website. |
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